![]() The Valhalla, New York-based company has thus far raised $1.6 million in funding from several “senior media executives.” It has a nice list of advisers on hand as well: Gregg Spiridellis, founder and CEO of JibJab Linda Yaccarino, NBCU President of cable and digital ad sales and Jerry Needel, COO of Buzzmetrics. “I call her up and say ‘Hey Mom, go sit in front of the computer and then send the video to her screen,” Mitschele said. Now, he can be hundreds of miles away from her house and share videos from his phone to her computer without any hassle. One powerful example Mitschele illustrated to better explain how Shodogg works was this: Mitschele set up Shodogg on his mother’s home computer. When I try streaming DirecTV stuff online, the video player doesnt work want to work with Microsoft Edge. It is working on hooking up with other video services to make the experience as seamless as YouTube. Hello, Ive got DirecTVplayer.exe installed on my PC (Windows 10). You can watch a YouTube clip or movie through the Shodogg app on an iPhone, then open the same clip through Shodogg on your desktop browser and the clip will begin right where you left off. Those applications are not in Apple’s App Store or the Android Marketplace as of this writing, but Mitschele said the apps will be available in January.įor real use cases, Mitschele said YouTube was the service’s starting point because of its open API. Outside of working on almost every standard browser (IE10, Chrome, Firefox, Safari), it only works on connected TVs that have a browser and through Shodogg’s applications for iOS 5 and Android 2.1 and up. The company’s patent-pending technology is still young, and as such, it has limitations. “We will display content partners we’re working with at CES.” “The next step is to secure a lot of media deals,” Mitschele said. The media company still gets your dollars to buy or stream a movie, but Shodogg gives the viewer more options for how to consume it. While that notion might be a tough sell, Mitschele said Shodogg’s technology will actually help “preserve branded content” but just make it possible to watch it on a more convenient or better-looking screen. ![]() However, the company stressed that it does not want media companies to think of it as a disruptor of their content and sales strategies and wants them onboard as partners. The company’s grand vision is to change the way “people access, navigate, control and share online videos.” If you can start watching a movie on the iPhone 4S on your train ride home, then tap a button and move it to your big-screen Samsung TV when you arrive, the barriers to how you actually consume video almost evaporate. Apple, Google, Viacom, News Corp, NBC Universal or other media companies often charge to allow you to access content across new devices, but with Shodogg that won’t be case. Shodogg CEO and co-founder Herb Mitschele decided to share a few more details behind his promising-sounding startup before the CES launch to give us a better idea of what his technology can do. Shodogg first told the world a bit about its technology at VentureBeat’s DEMO event in New York City in October, and the company will officially debut its service and apps at the CES conference in Las Vegas in early January. ![]()
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